Davido and Message of Freedom

 “Tule” is a punchy, one-word exclamation propelled into popular culture by superstar Davido. The term has become a rallying cry for freedom, defiance, and self-assertion.

“Tule” originates from the Yoruba language, where it translates to “release me,” “free me,” or “let go.” The word gained widespread attention in December 2020 when Davido, in a viral Instagram video, passionately shouted “Tule joor!” — a phrase combining “tule” with “joor,” a Yoruba term used to add emphasis or politeness, akin to “please” or “I beg.” The video quickly spread across social media, with fans and influencers mimicking Davido’s fervent delivery, turning “Tule” into a cultural phenomenon. 

Beyond its literal meaning, “Tule” has evolved into a versatile expression in Nigerian parlance. It embodies a demand for liberation — not just physically, but emotionally and socially. People use it to assert their desire to break free from constraints, whether they be societal expectations, personal limitations, or oppressive situations.

In everyday conversations, someone might exclaim “Tule!” to signal a need for space or to dismiss unwelcome attention. On social media, it often accompanies posts about overcoming challenges or asserting independence. The term has also been adopted in political and activist circles, symbolizing a collective yearning for freedom and change.

In English, “Tule” aligns with expressions like:

Let me be.

Back off.

Set me free.

However, the usage of “Tule” in Nigerian culture carries a unique intensity and emotional depth, often delivered with a forceful tone and accompanying gestures that underscore the speaker’s resolve.

Music Superstar Davido and his link with “E choke”

The Nigerian music maestro, Davido, coined the term “E choke.” Literally translating to “it chokes,” this phrase transcends its literal meaning to convey a sense of being overwhelmed — be it by excitement, surprise, or sheer disbelief   -   in response to something impressive or unexpected. For instance, upon witnessing an extraordinary performance or hearing astonishing news, one might exclaim, “E choke!”

The phrase surged into popular vernacular in December 2020, when Davido employed it in a social media post responding to praise for his latest album. Accompanied by a gesture of clutching his neck, Davido’s use of “e choke” vividly illustrated the sensation of being figuratively choked by overwhelming emotion. This expressive display resonated deeply with fans and quickly permeated Nigerian pop culture, becoming a staple in everyday conversations and online interactions.

In contemporary usage, “e choke” serves as a versatile exclamation. Whether reacting to an unexpected windfall, an awe-inspiring performance, or a jaw-dropping revelation, Nigerians deploy this phrase to encapsulate moments that leave them figuratively breathless. Its adaptability has also given rise to humorous variants like “e restrict my airflow” and “e clog my airspace,” further emphasizing the theme of being overwhelmed. 

Expressions in English that resonate with “e choke” include:

I’m speechless.

This is mind-blowing.

I can’t handle this.

These phrases similarly convey a state of being so affected by an experience that one is momentarily at a loss for words or composure.

What began as an expression by a music icon has blossomed into a linguistic phenomenon.

“E choke” is predominantly positive, celebrating moments that leave one figuratively breathless due to their impact. 

Modern meaning of Odeshi

 Rooted in the Igbo language, “Odeshi” translates to “it does not leak,” a phrase that, in its cultural context, signifies invincibility or resilience to harm. In other words, “Odeshi” refers to a mystical protection believed to render individuals immune to physical harm, particularly from weapons like bullets or machetes. This protection is often attributed to charms, amulets, or rituals performed by traditional healers, invoking ancestral spirits or deities to shield the bearer from danger. 

Today, “Odeshi” has transcended its literal meaning. It has permeated Nigerian popular culture and slang, extending beyond its original spiritual connotations. It is often used metaphorically to describe someone who appears unaffected by adversity or criticism, embodying resilience and toughness. For instance, in Pidgin English, one might say, “That guy get “Odeshi,” nothing dey shake am.” This implies that the person remains unfazed by challenges.

“Odeshi” gained prominence through its association with vigilante groups like the Bakassi Boys. These groups, formed to combat rising crime rates, were reputed to possess “Odeshi” which allegedly made them resistant to gunfire, boosting their fearsome reputation and effectiveness in enforcing order. 

Historically, warriors and hunters sought such fortifications before embarking on perilous endeavours, trusting in the power of “Odeshi” to safeguard their lives.

In English, idiomatic expressions that parallel the essence of “Odeshi” include:

Bulletproof: Literally referring to material resistant to bullets, metaphorically it describes someone resistant to criticism or harm.

Thick-skinned: Denoting a person who is not easily affected by negative remarks or situations.

Untouchable: Implying someone who is beyond reproach or immune to consequences.

How “Nawa o” was created. (See more…)

 The phrase, “Nawa o” is often used to convey surprise, disbelief, admiration, and moments of astonishment and frustration. 

“Nawa o” encapsulates the essence of Nigerian communication — expressive, emphatic, and deeply rooted in the everyday experiences of the people. In general, “Nawa o” embodies the collective Nigerian experience. 

“Nawa o” likely originated from the combination of “na” (meaning “that is” or “it is”) and “wa” (conveying a sense of “woe” or “trouble”), together forming an exclamation akin to “This is serious!” or “Can you imagine?”

While “Nawa o” is uniquely Nigerian, several English expressions capture similar sentiments:

What a turn-up!: Used to express surprise or disbelief.

Can you believe it?: An expression of astonishment.

That’s unbelievable!: Conveys shock or disbelief.

These English phrases, while conveying similar emotions, lack the cultural depth and resonance that “Nawa o” carries within Nigerian contexts.

In modern Nigerian society, “Nawa o” has permeated various facets of life, from casual conversations to social media interactions. Its versatility allows it to fit a multitude of situations — be it reacting to a friend’s unexpected news, commenting on a viral video, or expressing exasperation at a challenging circumstance. 

“Nawa o” is more than just a phrase; it is a cultural emblem that encapsulates the essence of Nigerian communication.

Lionel Messi’s Number 10 journey

The number 10 holds a place of reverence for Lionel Messi. His journey with the number 10 jersey is a story interlaced with ambition, mentorship, and destiny. When Messi debuted for FC Barcelona’s senior team in 2004, he wore the number 30 jersey. As he began to establish himself, he transitioned to the number 19, all while the iconic number 10 was donned by Brazilian maestro Ronaldinho.

 Ronaldinho, a player renowned for his flair and creativity, became a mentor to the young Argentine, guiding him through the early stages of his professional career.

 

The 2008–09 season marked a pivotal moment. With Ronaldinho’s departure to AC Milan, the coveted number 10 jersey became available. Recognizing Messi’s talent and his potential to lead, the club entrusted him with the number. This decision coincided with the arrival of Pep Guardiola as manager, under whose guidance Messi flourished. That season, Barcelona achieved a historic treble, winning La Liga, the Copa del Rey, and the UEFA Champions League, with Messi playing a central role in this success

In football tradition, the number 10 jersey is often reserved for the team’s primary playmaker, the individual who orchestrates the game’s rhythm and creates opportunities. Legends like Pelé, Diego Maradona, and Johan Cruyff have all donned this number, each leaving an indelible mark on the sport. For Argentina, the number 10 carries profound significance, largely due to Maradona’s legendary status. Messi, inheriting this legacy, wore the number 10 for the national team, further solidifying his place among the greats.

 

Messi’s tenure with the number 10 jersey at Barcelona spanned over a decade, during which he became the club’s all-time leading scorer and won numerous titles. His association with the number elevated its status, making it synonymous with excellence and vision.

After Messi’s departure from Barcelona in 2021, the number 10 jersey remained a symbol of his legacy. In a testament to the enduring impact of Messi’s association with the number, young talented players like Lamine Yamal have been entrusted with the jersey, signaling a new chapter while honouring the past.

Cristiano Ronaldo and the CR7 brand

 Certain numbers transcend their numerical value to become emblematic of greatness especially in football. Number 7 holds a place of reverence, especially when adorned by the legendary Cristiano Ronaldo. His association with this iconic digit is not merely a matter of squad numbering but a narrative interwoven with ambition, legacy, and personal branding.

Cristiano Ronaldo’s early professional days at Sporting CP saw him donning the number 28 jersey, a reflection of his nascent status in the footballing world. However, a pivotal moment arrived in 2003 when he transferred to Manchester United.

 

Ronaldo had anticipated retaining his familiar number, but Sir Alex Ferguson had other plans. Recognizing the young player’s potential, Ferguson bestowed upon him the number 7 jersey — a number steeped in the club’s history, previously worn by luminaries such as George Best, Eric Cantona, and David Beckham. This decision was both a challenge and an endorsement, signaling the immense expectations placed upon Ronaldo’s shoulders.

Embracing the legacy, Ronaldo transformed the number into a symbol of his burgeoning prowess. His tenure at Manchester United was marked by dazzling performances, culminating in multiple Premier League titles and a UEFA Champions League victory. The number 7 had found a worthy bearer.

 

Beyond the pitch, Ronaldo’s association with the number 7 evolved into a global brand — CR7. This moniker became synonymous with excellence, discipline, and an unyielding drive for success. From apparel lines to fragrances, the CR7 brand capitalized on Ronaldo’s image, with the number 7 at its core. This branding not only amplified his marketability but also reinforced the iconic status of the jersey number itself.

Ronaldo’s affinity for the number 7 persisted throughout his illustrious career. At Real Madrid, despite initial reservations due to the presence of club legend Raúl, Ronaldo eventually inherited the number, further solidifying his legacy. His subsequent stints at Juventus and Al-Nassr also saw him donning the revered digit, a testament to its integral role in his identity.

 

Even upon his return to Manchester United in 2021, the significance of the number was evident. Edinson Cavani, the then-holder of the jersey, graciously relinquished it, allowing Ronaldo to reclaim his symbolic number. This gesture underscored the deep respect and recognition Ronaldo commands in the footballing community.

The influence of the number 7 extends beyond Ronaldo himself. His son, Cristiano Ronaldo Jr., has begun carving his own path in football, notably wearing the number 7 jersey for Portugal’s U-15 team. In a match against Croatia, the young Ronaldo not only scored twice but also celebrated with his father’s signature “Siu” celebration, drawing parallels between the two generations. This continuation signifies the enduring legacy of the number within the Ronaldo lineage.

 

Through Ronaldo’s performances, branding, and influence, the legend has elevated the number to a symbol recognized worldwide — a testament to his indelible impact on the sport

How Hausa word “Maigad” got its name. (See more…)

 “Maigad” is derived from the Hausa word “mai” and English word “guard.” 

In Hausa, “mai” is a prefix denoting ownership, or the person in charge, while “guard” is borrowed from English. Together, “Maigad” literally translates to “owner of the guard,” or “the one who guards.” Over time, this term has been assimilated into Nigerian Pidgin English, where it specifically denotes a security guard or watchman.

While “Maigad” is uniquely Nigerian, several English terms convey similar meanings:

Security guard: A person employed to protect property and people.

Watchman: An individual who keeps guard, especially at night.

Gatekeeper: Someone who controls access to a place.

However, these terms lack the localized flavour that “Maigad” carries within the Nigerian context. “Maigad” is more than just a job title; it embodies a societal role steeped in trust and responsibility. The “Maigad” is often the first point of contact at homes and businesses, serving as both protector and liaison.